“If you are making a work of art in any field, you are not going from point A to point B. You are inventing point B. To do that, you need both the mindsets of art and the tools of business. The process of art thinking helps you to sit with creative vulnerability, to clarify your most important questions, and to move forward open-endedly. You also need the tools of the market to manage risk skillfully and to plan well not just for failure but for success. Business itself is a design medium that protects space for creative work, and long-term success in business, and beyond, depends on reinvention.

Drawing on stories from sports, psychology, law, technology, writing, manufacturing, start-ups, and even art, Art Thinking is a warm, honest, and unexpected take on how creativity and commerce are connected for all of us. The book will leave you feeling inspired, and give you an expanded field of vision and a new set of tools to move forward in work and life — while enjoying the journey from point A.“