I transform how organizations conduct research.        中文

I'm a global tech ethnographer and I'm working to transform the way the world does research. I design research strategies that reflect an organization’s vision for being people-centric. I specialize in creating integrative research approaches combining Big Data and Thick Data. To this end, I think research should be the organization’s lifeline to its customers, research should reflect an organization’s values and goals, and research can be conducted by anyone who is user-facing.

I advise corporations and start-ups on cutting-edge ethnographic research methods to improve strategy, policy, services, and products. I have worked with Fortune 500 companies such as Nokia and GE and numerous institutions such as UN to NASA. My work has been featured in The Atlantic, Al Jazeera, Fast Company, Makeshift, and Wired.

Through extensive fieldwork in China and Mexico as a Fulbright Fellow and National Science Foundation Fellow, I have developed expertise on digital communities, leading to the formulation of an innovative sociological framework for understanding online behavior, The Elastic Self. I'm also cofounder of Ethnography Matters, the leading blogs for ethnographic community, which covers how ethnographers, designers, programmers, engineers are using ethnographic approaches. Along with my consulting work, I am also a visiting scholar at New York University's Interactive Telecommunication Program and a fellow at Harvard University’s Berkman Center for Internet Studies.

I love speaking to organizations about my work (for speaking inquiries, please contact The China Speaker's Bureau.)  I am the proud owner of an internet famous dog, #ellethedog.

Updates: Giving a talk on Feb. 18, 2014 at Berkman Center for Internet & Society at Harvard University / Transcript to my opening keynote EPIC 2013 / Video of "Elastic Self" &  "Designing for Trust" talk in Sweden / Article on why Big Data Needs Thick Data / Fast Company interview with me & slideshow of my fieldwork / comment on Clive Thompson's Wired article on Weixin / Wired UK article on Transparency in China 

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