I transform how organizations conduct research & understand people. 中文
Utilizing Digital Age design research methods, I specialize in integrating balanced data practices to fulfill business & institutional goals. I advise organizations (large and small) on how to understand their "users" or "consumers" as people, not just datasets. I have a background in research design, ethnography, and sociology. I'm passionate about my work as a people champion in companies, start-ups, and non-profits. I have worked with Fortune 500 companies including Nokia and GE and numerous institutions from the UN to NASA. I advocate for integrative approaches combining Big Data and Thick Data.
Along with my consulting work, I am also a visiting scholar at New York University's Information Telecommunication Program and a fellow at Harvard University’s Berkman Center for Internet Studies. My work has been featured in The Atlantic, Al Jazeera, Fast Company, Makeshift, and Wired. I am currently writing a book about the Chinese internet. I love speaking to organizations about my work (for speaking inquiries, please contact The China Speaker's Bureau.) I am the proud owner of an internet famous dog, #ellethedog.
Updates: I'll be keynoting EPIC 2013 in London / Video of "Elastic Self" & "Designing for Trust" talk in Sweden / Article on why Big Data Needs Thick Data / Fast Company interview with me & slideshow of my fieldwork / comment on Clive Thompson's Wired article on Weixin / Wired UK article on Transparency in China