thick data — Updates

The Cost of Missing Something

What happens when companies over-rely on big data while totally ignoring thick data-- at their peril?

tricia wangMarch 1, 2017talk, big data, thick data, nokia, smartphone, ted, tedx, cambridge, quantification bias

Transcript of my talk, "The Conceit of Oracles: How we ended of up in a world where quantitative data is more valued than qualitative data"

In September 2013, I delivered the opening keynote to the EPIC (Ethnographic Praxis In Industry Conference) 2013, a conference for people who care deeply about making organizations more human-centered. EPIC is a truly an interdisciplinary gathering, bringing together people who work in marketing, strategy, design, research, and academia.

tricia wangFebruary 5, 2014big data, epic 2013, ethnography, keynote, london, oracles, prediction, thick data, transcript, tricia wang